About Snowball Capital
We are an investment holding company in Penang, Malaysia, built around a single idea: own great businesses, hold them long enough, and let compounding do the heavy lifting.
The name is the strategy. As Buffett put it, “Life is like a snowball. The important thing is finding wet snow and a really long hill.” Our job is to find the two things that make a snowball grow — wet snow, and a long enough hill — and then get out of the way.
What we do
- We hold — listed companies, for years rather than quarters.
- We own — profitable private businesses, outright.
- We back — early founders, with conviction and patience.
- We build — software and companies of our own, for equity.
How we work
Long holding periods. Concentrated conviction. We are operators, not spectators — close enough to the businesses we own to help, patient enough to let them compound. No fund to churn, no exit clock ticking. We simply hold what works.
Who we are
Lim Poh Kim
Co-Founder, General Partner, FDE Lead
Sets investment strategy and leads capital allocation across the portfolio.
Marvyy Choong Jun Jie
Co-Founder, Chief Risk Officer
Leads risk, due diligence, and portfolio governance.
Ricky Khoo Koay
Chief Technology Officer
Heads engineering and the software-for-equity studio.
Building something we should hold, own, back, or build alongside? Get in touch →